Navigating Innovation in Medical Technology: A Case Study
"Hodgkinson McCambridge's unrelenting focus on the end user was truly instrumental in the global success of the product."
Siloed departments, reliance on slow, summative evaluations, and limited formative user insights crippled their progress. Sound familiar? We’ve been there, and we helped them achieve:
“Our patients finally felt understood and reflected in the device,” said the VP of Trauma. “Seeing compliance soar by 25% thanks to user-centricity was a game-changer.”
“Lean agile practices revolutionised our development process,” Senior Manager, Software Engineering. “We shaved 35% off our time to market, leaving competitors in the dust.”
“Gathering evidence for regulatory approval became a breeze.” shared the Global Manager of Human Factors
How we did it
We didn’t just redesign the UI of wearable; we transformed their entire product development process with user-centricity at its core.
We immersed ourselves in user needs through empathy labs, gathering real-time feedback via formative assessments and iterating on designs, ensuring every facet resonated with the essence of user-centricity.
We broke down silos and built high-performing teams of designers, researchers, engineers, and clinicians, fostering a culture of collaboration and cross-pollination of insights, enriching both formative and summative evaluations.
We streamlined workflows and established robust research processes to maximise efficiency and turn user insights into actionable plans, translating formative observations into meaningful summative metrics and recommendations.
We embraced a sprint-based approach, delivering working features in rapid cycles and incorporating user feedback on the fly, allowing for formative validation throughout the development cycle and leading to more effective summative performance evaluations.
We meticulously crafted a wealth of reusable UI components and comprehensive style guides, laying the foundation for consistency and significantly minimising design redundancy.
We fostered cross-team collaboration by breaking down barriers with a shared code repository, eliminating duplicate efforts and streamlining development.
"The impact was nothing short of transformative"
The impact was nothing short of transformative. Not only did patient engagement and compliance soar, but the company also gained a crucial competitive edge thanks to faster time to market and smoother regulatory approval. The internal benefits were equally impressive, with improved team dynamics, boosted morale, and a culture of innovation fostered by the shift from post-launch evaluations to integrated formative research throughout the SDLC.