Mobile App Transforms Property Marketing for The Berkeley Group PLC's Millbank Development
"Hodgkinson McCambridge's unrelenting focus on the end user was truly instrumental in the global success of the product."
The Berkeley Group PLC, a renowned property developer, sought to revolutionise their marketing approach for their latest property development, 9 Millbank. Traditionally, they relied on printed brochures to showcase their projects. However, recognising the need to tap into foreign markets, particularly China and the UAE, the company aimed to leverage a digital solution to expand their reach and engagement. Our team was entrusted with the end-to-end implementation of the project, encompassing project planning, UX design, development, and deployment across multiple markets.
Siloed departments, reliance on slow, summative evaluations, and limited formative user insights crippled their progress. Sound familiar? We’ve been there, and we helped them achieve:
The primary objective was to broaden The Berkeley Group PLC’s market presence by targeting potential buyers in China and the UAE.
The project aimed to foster greater customer engagement by providing an immersive and interactive digital experience for potential buyers.
By transitioning from traditional printed brochures to a digital app, the company aimed to generate more leads and drive sales for the 9 Millbank development.
How we did it
To achieve the objectives, our team devised and implemented a comprehensive set of solutions.
We created a cutting-edge digital app specifically tailored to showcase the unique features and amenities of the 9 Millbank development. The app was designed to deliver an immersive and engaging user experience, incorporating 3D models, virtual tours, and interactive floor plans.
Recognizing the target markets' linguistic diversity, we integrated multilingual support within the app, enabling seamless translation of content into Chinese and Arabic languages. This feature ensured that potential buyers could fully comprehend the property details and make informed decisions.
Our team dedicated attention to crafting an editorial, premium, and luxurious design system. By seamlessly blending an intuitive interface with visually appealing elements, we created an immersive experience that resonated with the discerning clientele. This approach ensured that navigation remained effortless, allowing efficient access to pertinent information while maintaining a consistent sense of sophistication.
We meticulously orchestrated the flawless deployment of the app across global markets. By addressing intricate technical requirements, fine-tuning server infrastructure, and navigating local regulations with precision, we ensured optimal performance and unwavering compliance. This comprehensive approach attests to our dedication to seamless deployment on a global scale.
