The National Health Innovation Campus Experience Lab.
Where patients shape tomorrow's Medical Devices
Our vision.
Imagine a future where all patients, regardless of background or circumstance, actively shape healthcare technology that truly serves them. Where inclusive design empowers marginalised communities, tackles health inequalities, and uncovers unmet needs through meaningful collaboration.
This is the vision behind our proposed Healthtech & Medical Device Research Lab, a partnership between Hodgkinson McCambridge, National Health Innovation Campus and NIHR Surgical MIC.

By actively involving patients in design, we ensure healthcare technology is intuitive, effective, and ultimately leads to better health outcomes.
Our lab provides unique access to diverse and under represented participant groups, fostering inclusive design and addressing health inequalities.
Through user-centric research, we help innovators discover opportunities in areas previously unseen, fueling groundbreaking solutions.
Supporting our partners, National Health Innovation Campus and the NIHR, we empower clients to translate concepts into market-ready solutions.
This philosophy lies at the heart of our lab, ensuring technology aligns with users' needs and fosters innovation. Involving users throughout product development.
Targeted assistance equips small and medium-sized enterprises with access to infrastructure and a competitive edge in the healthtech market.
Objectives
We connect technical advancements with real-world implementation, accelerating innovation and delivering high-quality products.
Our experience lab will foster synergy between industry expertise, academic excellence, and public sector resources.
Knowledge and technology transfer fuels entrepreneurial growth within the healthtech ecosystem, as we bring users to the forefront of product development.
This initiative contributes to the WYCA Healthtech Strategy 2022-2027, supporting medtech, digital health, and local businesses.
Key Challenges for Health and Medtech Innovators
Designing user interfaces and products that are intuitive, safe, and effective within complex healthcare settings.
Achieving seamless integration of new technologies with existing medical systems to avoid disruption.
Streamlining and optimising PPI practices to ensure meaningful participation.

Opportunities through Partnership
Shared Goals
- Address unmet needs in MedTech usability testing and user-centered design.
- Reduce health inequalities through inclusive design and patient involvement.
- Position the National Health Innovation Campus, Trust, and WYCA as a leading innovation hub for patient-facing testing.
Growth & Innovation
- Empowering local businesses, impacting global health.
- Test, pilot and support solutions for National Health Innovation Campus.
- Showcasing the lab's capabilities and successes can attract further investment and partnerships for National Health Innovation Campus.
Connection & Collaboration
- The lab fosters an environment where ideas flourish, connections are made, and innovation thrives.
- Bring together patients, researchers, developers, and healthcare professionals for knowledge sharing, networking, and brainstorming sessions.
Collaborating to Deliver Improved Patient Outcomes

Our Roles in Building a Collaborative Ecosystem
- Co-locate diverse entities, bringing universities, healthcare providers, and potentially businesses together fosters interaction and collaboration on healthcare initiatives.
- Foster partnerships by engaging in joint ventures like the Community Diagnostic Centre Hub, demonstrating commitment to collaborative problem solving.
- Share resources and facilities: Offer shared research labs, clinical teaching space, and potential networking opportunities, encouraging cross-disciplinary collaboration.
- Leverage their extensive network of researchers, clinicians, and patient groups to ensure access to diverse and representative participant populations.
- Offer their expertise in ethics and regulatory compliance for medical device testing, ensuring adherence to rigorous standards.
- Provide funding opportunities and support for joint research initiatives aligned with NIHR's strategic priorities.
- Design and build the dedicated usability research lab equipped with state-of-the-art technology and diverse testing environments.
- Utilise our user-centred design expertise to guide the entire testing process, from participant recruitment to data analysis and interpretation.
- Offer bespoke training and workshops to partners and clients on user research methodologies and best practices.
- Create jobs and recruit colleagues, apprentices and graduates.
Increased Access and Opportunity for Underserved Communities
Direct Benefits
Engaging underserved communities in research builds trust and bridges the gap between communities and healthcare institutions. This can lead to increased willingness to participate in clinical trials and utilise new technologies.
The lab can serve as a platform for fostering innovation within underserved communities, encouraging participation in healthcare research and development initiatives. This empowers community members to become agents of change.
Addressing the needs of underserved communities through their involvement in inclusive design contributes to closing the health equity gap and ensuring everyone has access to effective healthcare solutions.
Indirect Benefits
Usability testing with diverse participants, including those from underserved communities, helps identify and address design barriers that can disproportionately impact marginalised groups. This leads to more inclusive and equitable healthcare technology design.
By actively engaging members of underserved communities in the design process, the lab fosters inclusion and empowers them to have a say in technologies that impact their health. This promotes a sense of ownership and trust in the healthcare system.
Insights from underrepresented groups lead to the development of healthcare technologies that cater to their specific needs and cultural contexts. This results in more effective and accessible solutions that improve health outcomes for all. Encouraging and enabling inclusive design.
Key BenefitsHealth and Medtech Companies
Develop user-centered, effective, and market-ready solutions through comprehensive usability testing.
Reduce development costs and accelerate time-to-market by identifying and addressing usability issues early on.
Gain access to diverse patient populations and ensure compliance with PPI requirements.
Key BenefitsNHS Institutions
Integrate innovative technologies seamlessly into existing workflows and clinical practice.
Improve patient safety and satisfaction by adopting user-friendly medical devices.
Contribute to improved healthcare outcomes and cost-effectiveness.
Shared Success
- Attract and retain innovative MedTech companies, becoming a go-to hub for their development needs.
- Generate sustainable income by offering lab access and related services.
- Enhance your profile and impact by showcasing your commitment to healthcare innovation and reducing health inequalities.
- Advance your mission by facilitating cutting-edge MedTech research and ensuring meaningful PPI in healthcare innovation.
- Attract high-quality research projects and funding opportunities through the unique capabilities of the lab.
- Build stronger relationships with industry partners and clinicians, contributing to knowledge exchange and translation.
- Establish ourselves as a leader in MedTech usability testing, expanding your service offerings and generating new revenue streams.
- Contribute to solving critical healthcare challenges and enhancing patient outcomes.
- Strengthen collaboration with NIHR and National Health Innovation Campus, fostering long-term partnerships.
Modular Pricing
£125,000 - 200,000
our core solution- Scalable
- Dual room setup for testing and observation
- Run focus groups
- Session recording
- Eye tracking
- Software
- Core devices
- Server Infrastructure
£225,000 - 275,000
in addition to MVP:- Wider range of sustainable options
- Decentralised via live streaming
- Higher specification equipment
- Portable field kit
£300,000 - 500,000
in addition to mid-tier:- Adaptable environment to enable testing in multiple realistic scenarios
- Facilitate clinician testing in suitable environment
- Additional capability for neurosciences, children and urology
- Advanced Motion tracking
- Digital collaboration tools
£500,000 +
in addition to Innovative:- Dry surgical sim
- Summative testing capability
- Solution and capability limited only by budget